To listen to the full podcast, please click below. Ansong and Darko also share their thoughts about what types of marketing and distribution tactics have proven particularly effective in ensuring Aquatabs reaches as many households as possible that do not enjoy access to a reliable, safe drinking water supply. They share stories of the gradual behavior change they have witnessed in the communities they serve, as more and more households are relying on purification tablets instead of energy-intensive water boiling to ensure the safety of their water supply. To gain on-the-ground insights into how water treatment supplies are marketed and distributed to Ghanaian households, Global Waters Radio spoke recently with Aquatabs distributor Ernest Saka Ansong and vendor Asieduwaa Ofori Darko. If you select an email conversation, any message in the conversation that’s in the current mailboxfor example, the Inboxis archived related messages that are in other mailboxes aren’t archived. By taking the time to ensure their customers are shown how to use the product correctly, there is less likelihood that households later mistakenly use Aquatabs to treat the wrong volume of water, which can change the taste of the final product. In the Mail app on your Mac, select one or more messages, then click the Archive button in the Mail toolbar (or use the Touch Bar). Publisher: General Smart Development Limited. Installing the purified app shows There was a problem while parsing the package.

Meanwhile, the full story of Aquatabs’ success in Ghana cannot be told without acknowledging the community outreach of Aquatabs distributors and vendors across the country. Purify optimizes battery usage for Android devices and extends battery life by closing background apps. USAID/Ghana helps ensure that such emergency distributions do not skew the market by paying in full for all Aquatabs distributed and prioritizing distribution to the most at-risk populations that might not otherwise be able to afford the water purification tablets.

In fact, the commercial market for Aquatabs in Ghana has remained robust even though the water purification tablets have periodically been distributed for free to curtail the spread of disease, as was the case during last year’s cholera outbreak. A UV water purifier facilitates the removal of various pathogens, including but not limited to cholera, hepatitis B, algae, fungi, giardia, salmonella, among others. Why so popular after all these years? First and foremost, affordability - but also a proven ability to bolster community health, and reduce the prevalence of dangerous waterborne illnesses like cholera. Therefore, for those customers that mainly require a water purifier to purify drinking water, this is one of the most effective water purifiers. Ernest Saka Ansong is managing director for Health Top Up Services, a private Ghanaian company that serves as Aquatabs’ official importer.

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